How being fit saves you money

  We all know it’s important to be physically active; it keeps the weight off, boosts energy, helps regulate mood and ensures that the body is generally healthier. But a recent study has revealed that it also benefits your pocket.   Published in the Journal of the American Heart Association, the study found that people who […]




  As we head into Orlando, Soweto cappuccino in hand, we realise how truly blessed we are, and how much we take for granted. The streets are littered with kids, and the poverty in this area is obvious. We’re here to take part in the Qhubeka Buffalo bike handover, a project we’ve been looking forward […]

Tour de France official event coming to SA in 2017

Amaury Sport Organisation (ASO), the organiser of Le Tour de France, and Buyu Sport & Entertainment, the newly formed event-ownership division of Octagon South Africa, have announced an exclusive strategic partnership to bring Le Tour de France Official Events to South Africa.   L’Etape South Africa by Le Tour de France, will come to the […]



Tony Martin snags World Time Trial with Sidi

This is the German rider’s fourth rainbow title in this specialty.    Tony Martin dominated the time trial race at the 2016 UCI World Championships in Doha. On the long, straight roads featured on the route, the German champion from team Etixx – Quick-Step had no problem unleashing all his power, smashing the rest of […]

Sidi pedals with the Bahrain Merida Pro Cycling team

SIDI is proud to announce that as from next season, we will be working side by side with the new BAHRAIN MERIDA Pro Cycling Team, the squadron from the Persian Gulf which will be entering the world of great international cycling in 2017 with an important and ambitious project.     Vincenzo Nibali and company […]