Sidi a major player from the very start in MTB World Cup

  The World Cup for the mountain bike cross country specialty kicked off this past weekend from the land down under, Australia. So after a year’s break, Australia has returned to hosting a stage of the MTB World Cup.   Right from the start, the first race of the season brought electrifying thrills to the Sidi […]



Sidi scores with Mikel Landa in the Giro del Trentino

  Mikel Landa and Sidi Sport have scored a fantastic victory. With impressive authority, the Spaniard from Team Sky dominated the Giro del Trentino (19-22/04). This is an important victory, which comes just two weeks before the kick-off of the Giro d’Italia. The short Italian stage race lived up to its tradition as an important […]

Bikers from Bart Brentjens don Sidi

Sidi Sport has always been synonymous with great cycling, both on the road and off. This year the Sidi Sport off-road family is expanding and becoming stronger. In fact, Sidi will be the sponsor and technical supplier for the CST Superior Brentjens Mountainbike Racing Team for the 2016 and 2017 seasons. Under this new deal […]



Hiking for better health: Part II

  Hiking in nature boosts creative problem solving   Feeling a bit sapped of your creative juices? Switch off your phone (and iPad, iPod, PC, laptop, etc) and head for the wilderness. Well as close to it as you can get anyway. In a recent study called Creativity in the Wild: Improving Creative Reasoning through […]

Hiking for better health: Part I

    This week Friday is International Mother Earth Day, and to celebrate, we’re taking a look at the latest studies and news about how getting out in nature is good for your health. Great, in fact. So here’s part one of our four-part exploration of why exactly you should be grabbing your Rudy’s and […]

Via @rudyprojectna on Instagram. Picture credit: @jordanrosenphotography