‘My Rudy helmet saved my life’

15870988_10154243686399157_271937614_nIt’s easy to underestimate the value of good gear, especially when you’re looking at the price tags on the rack. But you can’t put a price on safety and health, as you’ll see from avid cyclist Pierre Bezuidenhout’s story:


“On 2 Jan (2017) I went for a ride in the Suikerbosrand Nature Reserve. On one of the downhill sections, as I was coming down the mountain, I was taking a right-hand corner. My speed going in was 54kph, but I slowed down to about 40 kph and committed to the turn.


Midway through the turn, a patch in the road caught my eye. Initially I thought it was a patch of sand, and it lay directly on my racing line. Not so. It turned out to be buck droppings which, considering my location and it being a nature reserve, is common.


I feared that, should I stay on my racing line, being already in the turn, my front wheel would slide out from under me when it hit the droppings, causing me to fall and slide along the tar. I made the split second decision to sit up from my turn to go around it, but it was too late, I was already committed to the turn and was going too fast to make the corner around the outside.


I ended up being thrown off my bike and into the grass. With blood gushing down my face, I thought I  must’ve broken my nose, as I had a severe nose bleed. But when I removed my Rudy Project helmet, I saw I had actually taken the full impact of the fall to the side of my head. I had landed on a rock hidden in the grass. But because I experienced no pain at the time, I wasn’t aware of this.


However, I went to the hospital to get checked out, and luckily,  it was confirmed following a CT scan that I had not suffered a concussion or any bleeding on the brain. Considering the speed and  impact of my fall, this is quite miraculous.




Thank you Rudy Project for making such fantastic quality helmets – your helmet saved me from what could potentially have been a terrible accident and serious injury. Rudy Project has always been a brand I’ve trusted, and especially after what happened to me, will continue to support for the rest of my cycling days.”


* WARNING: Some swearing.