Rudy Project expands its strong presence in the road cycling racing world and is proud to announce a new sponsorship with the Trek Segafredo cycling team for the 2017 season. As official sunglasses partner, Rudy Project will provide athletes and staff with top of the line eyewear and prescription solutions.
“This sponsorship represents an important investment for our company. We are proud to strengthen our involvement in pro-cycling backing a UCI World Tour Team such as Trek-Segafredo. Rudy Project and Trek Segafredo are international brands that fits perfectly together, sharing an innate passion for cycling and racing at the highest level,” explains Cristiano Barbazza, president of Rudy Project.
Rudy Project designed a special edition of the iconic Tralyx sunglasses that features the Trek-Segafredo team colours and logo. The riders will use Tralyx during competitions and training. Tralyx has already proven to be perfect for pro-cyclist demands thanks to its outstanding lightweight styling and phenomenal comfort, combined with unobstructed wide peripheral field of vision. Tralyx features Rudy Project state of the art lenses technology such as RP Optics Multilaser and ImpactX2 unbreakable photochromic lenses.
Luca Guercilena, General Manager of Trek-Segafredo: “Everybody knows Rudy Project is one of the best eyewear companies in the world, so I am really happy to partner up with them for the upcoming season. Rudy Project is, of course, not new to cycling, they have impressive experience in the cycling world, so I am sure they will be able to offer us not only the best product but also the best support possible for our riders.”